Domains VS Bitcoins

I was working on an article that explains the differences (and similarities) between domain names versus bitcoins or other cryptocurrencies. At one point, the article reached 2,000 words, and I decided that probably you do not need such a lengthy article to get the main points:

BITCOINS: highly liquid.
DOMAINS: ranging from fairly liquid (for liquid domain categories) to highly illiquid (i.e. a brandable domain or a 2-word domain).

BITCOINS: market value.
DOMAINS: some domain categories (liquid domains, premium one words .com and domains generating traffic) have an intrinsic underlying value because 1) companies are using and demanding them 2) there is a large pool of investors ready to purchase them 3) if they have direct traffic, they can be monetized and generate revenue. Other categories have no intrinsic value unless they are demanded (i.e. a random 6 number .com string, a random 5 number .top or a random 6 letter brandable domain) but have been occasionally treated as stock during the market peak of 2015, similarly to other cryptocurrencies.

BITCOINS: as of today, $69B, with $1.9B in daily turnover (source:
DOMAINS: hard to calculate, however the Estibot market cap for liquid .com domains stands at around $8B, with reporting $17M in transaction per quarter. If we were to extend our analysis also to non-liquid domain names, historically reports up to $100M per quarter in turnover (source: report)

BITCOINS: semi-anonymous.
DOMAINS: semi-anonymous.

BITCOINS: practically free.
DOMAINS: generally up to $10/year, depending on the extension.

BITCOINS: negligible fees.
DOMAINS: up to 20%, depending on intermediary and escrow costs.

BITCOINS: on average, it has been in constant growth since inception.
DOMAINS: each domain is unique and has different valuations. For the individual “performances” of specific categories, please refer to our LXDO report.

BITCOINS: limited to 21,000,000 BitCoins
DOMAINS: liquid .com domain names are limited to 614,928 units, however, the total number of combinations of domains is practically infinite.

To recap, both bitcoins and liquid domains have the following characteristics:

  • Semi-Anonymous
  • Highly Liquid
  • Growth Potential

Which might be the reason why wealthy Chinese have invested in both categories heavily. As the new capital controls within China kick in, and bitcoins exchanges are being closed across the country, what is going to be the effect on the value of these assets? We shall wait and see.

Giuseppe Graziano
Giuseppe is the CEO and founder of, a domain brokerage and consulting firm based in Lisbon, Portugal. With a focus on the 586,848 short .com domain names defined as “liquid”, Giuseppe has helped his clients sell over 10 million dollars in domain names, receiving award nominations for „Blogger of the Year“ and „Industry Goodwill Ambassador“ in 2015 and „Broker of the Year“ in 2016. awarded Giuseppe “Master of Domains”, as one of the top 3 highest grossing domain brokers in the world in 2016. Giuseppe has lived in 5 countries across 3 continents, speaks 5 languages and holds a Master Degree in International Management from the Fudan University in Shanghai, China.