Our brokerage process

So you decided to sell your domain. What is next? We developed a 5-step brokerage process that ensures we maximize the sale price. Here is how it works:

1 Step 1 – Appraisal (1 week)

When you reach out to us, if the domain is a fit, we will send you a free appraisal (1). The appraisal contains a) recent comparable sales of similar assets b) our domain appraisal guidelines and c) our recommended reserve and initial price. If the strategy proposed works for you (2), you sign a simple exclusive agreement (3), and we are all set. If you own a 2 number, 3 number or 2 letters.com domain, feel free to request a complimentary appraisal now.

2 Step 2 – On-boarding (1 week)

Before contacting buyers, we want to make sure it is easy for them to find us. We created an easy domain on-boarding process in which you will (1) point your domain to a customized sale page, (2) fill a quick on-boarding form and (3) work with us to understand which are the most noteworthy leads.

3 Step 3 – Outreach (1-2 weeks)

The goal of this phase is to get your domain in front of the largest number of qualified buyers. We monitor the market closely and we have one of the largest databases of active buyers for liquid domain names. We will notify about your domain (1) the buyers in our database who are the best fits for your domain. Only if you choose to, we will also notify (2) the subscribers of our newsletter and (3) the companies who might have a vested interest in your domain.

4 Step 4 – Sales Process (4-20 weeks)

This is our secret sauce. We developed an algorithmic process to sell your domain based on supply & demand. Every week we will send you a custom report containing 1) the activity of the past week 2) the offers and/or feedback received from the market 3) your personal recommendations. Once you decide on the best course of action, we will execute on your guideline and report on the progress.

5 Step 5 – Agreement & Escrow (1 week)

Once we reach an agreement on the price (1), it is time to finalize the sale. To make sure you are protected, we will set up a transaction on Escrow.com for you (2) and guide you step by step through the transfer phase. The escrow.com fee is normally charged to the buyer, however, we encourage you to upgrade to the escrow.com concierge service for your valuable domain. (3) Once the transfer is complete, you will receive the money in your bank account. Time to celebrate!


If your listings qualifies, you will not be charged any listing fee to work with us. We only charge a success fee. We offer a simple fee structure:

  • 10% of the final sale price for investor only outreach.
  • 20% of the final sale price for end-user outreach.
  • Our minimum brokerage fee is $2,000.

Our fees are more competitive than other brokers because we believe that short, liquid .com domains are a more efficient market than normal domains and therefore deserve a lower commission.

Ready to work with us?

Let us appraise your short, liquid .com domain (2N, 3N, 2L):


We work with acquisitions on a case-by-case scenario. Contact us for more details. Our acquisition fee is:

  • 10% of the final purchase price. Our minimum acquisition fee is $1,000. 

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