Ep. #1: Inside Domain Investing—TLD Trends, Portfolio Strategies, and Revenue Optimization

The Breakfast Club
The Breakfast Club
Ep. #1: Inside Domain Investing—TLD Trends, Portfolio Strategies, and Revenue Optimization
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The Breakfast Club Ep. #1: Inside Domain Investing—TLD Trends, Portfolio Strategies, and Revenue Optimization

In this first episode of The Breakfast Club podcast, Giuseppe Graziano, Alan Shiflett, and Braden Pollock come together for an in-depth conversation about domain investing strategies, portfolio management, and market trends.


To skip the intro and follow the domain discussion only, start from 07:08.

We start by exploring the inspiration behind the name “The Breakfast Club” and its relevance to the domain industry. The discussion then shifts to analyzing the latest trends and data for different TLDs, and the importance of segmenting portfolios to optimize revenue per domain name.

Alan, Braden, and Giuseppe dive into effective strategies for domain investing, with a particular focus on the value of generic dictionary words. They also cover how to assess the health of a domain portfolio by analyzing revenue per domain, and they discuss various investment strategies tailored to different budgets.

Listeners will gain insights into optimizing exposure and pricing to improve sell-through rates and learn about the critical factors to consider for profitability assessment in domain investing.

About the Speakers:

•Alan Shiflett is the Senior Director of Product for Domain Investors at GoDaddy. With 15 years of experience at GoDaddy, Alan has primarily focused on serving Domain Investor clients. Over the past year, he has led several Aftermarket product team areas, driving significant upgrades to Afternic. Alan is one of the most knowledgeable figures in the industry, though you may not have heard of him before. @AlanShiflett

•Braden Pollock is a well-known domain investor, angel investor, and serial entrepreneur. He is the founder of Legal Brand Marketing, a company that provides lead generation services to lawyers nationwide. As an angel investor, Braden holds equity in several companies, including Katalyst, Bold Metrics, and DataZoom, among others. His domain portfolio is vast, focusing on premium one-word .com domains. Braden also serves on several boards, including the Internet Commerce Association (ICA). @bradenpollock

•Giuseppe Graziano is the CEO and founder of GGRG.com, a brokerage and consulting firm specializing in short .com domains. He is also the publisher of the Liquid Market Report and a recipient of the “Master of Domains” Escrow.com award, which recognizes the top 10 highest-grossing brokers in the world each year. @ggrgcom

Whether you are a seasoned investor or new to the domain space, this episode is packed with valuable insights to help you maximize your returns and make informed decisions.

Disclaimer: The content discussed in this episode is for informational purposes only and does not constitute financial or investment advice. All opinions expressed are those of the speakers and should not be considered as recommendations for any individual or organization.

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